In recent years, the club’s on-pitch successes have made it Liverpool’s greatest export since The Beatles. And for anyone who wants to get those matchday feelings any day of the week, Sonos Radio has created a special Anfield Pre-Match Anthems station, with music selected by players from the men’s and women’s first teams along with some VIP voiceover by Liverpool legend John Barnes and the latest hits from dance, hip hop, Afrobeats, and R&B. We wanted to embrace that heritage and connection.”Īs part of our partnership with the club and to celebrate Liverpool’s deep musical roots, we’re installing Sonos products throughout Anfield Stadium, giving players and fans the best-sounding matchday experience ever. Liverpool is also a city famously steeped in music. “It breathes energy into every game, whether it’s the music that players listen to while getting hyped for a match, the vibrating chants from fans in the stands, or recreating a stadium experience at home. “Sound has always been an essential part of sports,” Pedersen adds. “With millions of Reds globally, Liverpool FC’s sound sits well outside the walls of its stadium, reverberating through countless towns and cities, and creating a sense of community over shared moments of celebration, loss, or encouragement to keep fighting,” says Pete Pedersen, Sonos’s Vice president of Marketing. The passion of Anfield comes clearly through the speakers, the lift it gives to the players visible as they battle to the very last second of every match. This is not lost on those who have to watch their beloved Reds from home. An international squad-Senegalese, Egyptian, Brazilian, Dutch, Japanese, English-all coming together, defending and attacking as one, driven by the unmistakable spirit of Liverpool behind them. “It should serve as an example to everyone about how supporters can influence a team and influence a game.” You can often see Klopp on the touchline exhorting the fans to make it even louder, a fitting frontman for what many pundits have taken to calling “heavy metal football” for its relentless and rollicking style of play.īut that hardly gives this team enough credit. “The atmosphere at Anfield is the best I have ever experienced,” he says. Liverpool FC’s current coach, Jürgen Klopp, believes this sound and energy has the power to push the team forward. The rousing rumble of Anfield-the Kenny Dalglish, Anfield Road, and Main Stands, and of course, the legendary Kop-launches the players into action. Perhaps our hearts beat a little bit faster too.
Perhaps we sing along from Germany or Japan or California, but in the moment, we can be transported to this iconic ground near the River Mersey. Sonos allows the rest of us around the globe to truly feel these same emotions at home, as they happen, like never before. “The hairs on my neck still stand up each time I hear it.” “Being in the stadium and singing the anthem of Liverpool is such an amazing feeling,” says Ian Cowen, a local supporter who’s been going to games since before he can remember. This is the distinctive shared experience that inspires Sonos’s partnership with LFC. Within seconds Gerry Marsden’s velvety croon is overtaken by the roar of Liverpudlians singing every word, there to support their team through thick and thin. The song suddenly seems to collapse the distance between wherever we are and this glorious, hallowed ground of sport. When you walk through the storm, hold your head up high, the stirring opening lines of Gerry & The Pacemakers 1963 hit, “You’ll Never Walk Alone,” Liverpool FC’s official anthem. Those of us who can’t be there in Anfield turn on our televisions to hear the song we’ve all been waiting for. These are the sounds that make the heart beat a bit faster if you’re lucky enough to be there.Īnd then, a few minutes before kickoff, a bit of modern magic. Slowly, as the stands fill, chants and songs charge the air. Then the beeps and clacks of each supporter moving through the turnstiles, the local Scouse chatter between them, followed by the echoes of the stadium announcer around the ground as the players of Liverpool FC take the field to warm up. On any given matchday, it starts with the scuffs and shuffles down Skerries Road and Arkles Lane as 50,000 people make their way to Anfield Stadium. As we near the end of our first season with Liverpool FC, we recognize more than ever how Liverpool-the club and city-sound like nowhere else on earth. It’s our first team partnership in sport and an absolute gamechanger. In August 2021, Sonos became the official sound partner of Liverpool Football Club.
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